Brand & Consumer Protection

Our trustworthy worldwide services ensure that consumers can choose genuine products with 100% confidence, parallel markets are exposed at both ends and Brand Owners are offered unique new marketing opportunities and information.

The Brand ID Solution Allows For 

  • Clear distinction in the marketplace between genuine and counterfeit products.
  • Consumers empowered to choose genuine products, offering potential to increase sales.
  • Immediate exposure of grey and parallel market sales worldwide with the ability to identify both the source distributor and the final retailer.
  • Easier ‘policing’ of retail points.
  • Counterfeit identification.
  • Communication with your customers as they buy, delivering specific marketing messages directly to encourage brand loyalty and awareness, and ultimately increase sales.
  • Added protection from potential legal liability for performance failures of non-genuine products.
  • Control of quantities produced by outsourced manufacturers, thereby preventing over-runs.

Key Features 

  • Process cannot be replicated by counterfeiters.
  • Straightforward, user-friendly authentication process.
  • Detailed, real time measurement of product authentications.
  • Measure the results of new product launches, campaigns and promotions instantly.
  • Feeds data into supply chain management processes to reduce stocks and increase retail availability.
  • Provides the option to activate warranties, preventing warranty abuse.
  • Centrally controlled, with no need to add any new systems or procedures to existing distribution chain.

Would you like to know more about our brand and consumer protection solution? Please contact us today for a detailed product sheet.